The Power of a Good Email Blast
An email blast from the president of a technology firm is a great way to communicate with your partners and customers, and it instills confidence in your team, your products, and your company. When...
View ArticleIt’s Not Always About the Product
Technology customers are a savvy lot. They tend to know exactly what they want, and they’ve already researched their options on review sites and polled their friends on social media. They might even...
View ArticleKnow the Needs of Your Market Segment
Technology is one of the fastest-changing markets out there. What your customers wanted two years ago is not what they want today. It’s vitally important to keep your finger on the pulse of the needs,...
View ArticleBenefits of a Soft Launch for Your Start-Up
When you’re working on the business plan for your start-up, there’s a lot of things to consider. During all that planning, don’t forget to think about your soft launch! Why do a soft launch? Think of...
View ArticleMarket Research Helps Your Startup Reach the Right Clients
Market research is crucial in the early days of a startup. To ensure success, you need to know that you’re targeting the right market, and that you’re speaking to them in their language. A...
View ArticleSustainability
I used to work at a Fortune 500 company with the most impressive CEO. His organizational culture was based on the ‘up or out’ philosophy — if you weren’t promoted ‘up’, then you should start looking...
View ArticleYour Newsletter is a Powerful Sales Tool – Use it Wisely
An important goal for startups is keeping your business at the forefront of your customers’ thoughts, and a regularly scheduled newsletter is a great way to do that. The key is to make your newsletter...
View ArticleHow Will Your Healthcare Company Weather Economic Changes?
The economic downturn saw a definite dip in profit margins for healthcare companies. Although it’s easy to get overwhelmed by this new financial reality, as the economy is recovering, visionary leaders...
View ArticlePrioritize Your Way to Better Productivity
When you work in healthcare marketing, you have to wear many hats. The scope of coverage is increasing and diversifying, while regulations keep changing which causes a near-constant shift of...
View ArticleSimplify Your Pharma Sales Pitch
When you know your newest drug is good, you want everyone to know it! As such, it’s easy to fall into a trap of trying to share every great thing about your product in a single pitch, leaving your...
View ArticleNothing is constant but change … and yet …
They say it takes an organization 2 years to change its culture and that’s only if everyone in the organization wants to change. Now think about it. How many people actually like change? I don’t...
View ArticleA Tale of Two Watch Companies
Today I want to tell you how your tech company can learn an important lesson, thanks to wrist watches. Wait, what? I know, I know, I’m as surprised as you are. I haven’t worn a wrist watch in years, I...
View ArticleHow White Papers Can Position You as a Thought Leader
From their humble origins as government reports, white papers have evolved to be a powerful marketing tool. By authoring white papers, your technology company can demonstrate your status as a thought...
View ArticleKeep Your Sales Pitch Short and Sweet
Having trouble getting potential clients to listen to your sales pitch? You may be asking for too much of their time. If you’re a technology company selling B2B, you should realize that your clients...
View ArticleHarness the Power of Creative Dissonance in Your Startup
When you put together the team for your startup, it’s important to not just recruit people who share your vision, but also to find people who all have their own unique point of view and aren’t afraid...
View ArticleBack to School
It’s that time of the year again, when the change in weather starts to make us think of school – the good, the bad, and the ugly. It’s also a great time to reflect on what we’ve learned in the first...
View ArticleHow Do You Handle Work Overflow?
Marketing a startup often seems like a never-ending job. Even if you’ve learned how to prioritize your tasks (read our take on Prioritizing here), you may find that there’s not enough hours in the day...
View ArticleWorkflow Solutions for Startup Sales
I like to joke a lot about how awesome it is to live in the future, mainly when I can use my phone to do something like look up what other TV shows I’ve seen an actor in, or to find someplace to eat...
View ArticleWord of Mouth – The Original Viral Marketing
Everyone wants to go viral. When you see the success of campaigns like last year’s Ice Bucket Challenge, you might wonder how to harness the power of viral marketing for your healthcare organization....
View ArticleHow to Use Events for Healthcare Marketing
If your healthcare company is looking for a more direct way to connect with current and potential clients, events are the way to go. Nothing can quite replace the power of a face-to-face interaction...
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